Mobile Apps & Mobile Web Services:
By the explosion of Smartphone usage ignition, the time for offering mobile marketing service on a local and global level has never been a more profitable endeavor. Mobile websites are a great access point for business. Anyone thinking of getting into mobile marketing should remember that people consume information very differently when they’re browsing the internet on their mobile device as opposed to their desktop computer. Traditional websites are designed for access from a desktop or laptop computer easily where the screens are large and the site is easy to navigate using a mouse and keyboard. But now a day’s the whole world’s information fits in a single device called Smartphone.
For a growing portion of users, mobile is no longer a secondary, fill-in-the-gaps channel, but the primary way they go online. 85% of phone owner’s between18 and 29 use their phones to go online, and 50% of those users go online mostly on their phone. Looking beyond young adults, 34% of all mobile internet users are “mobile-mostly.” For this growing number of users, the mobile internet is the internet, and mobile is the only way marketers are going to reach them online.
Our special features of building Mobile website are:
Firstly we don’t aim for ‘one- size –fits- all”- recent studies have found that mobile interactions tend to be:
Frequent. The average Smartphone user checks their device 150 times a day.
Quick. Interactions on mobile devices are on average 56% Shorter than on PCs.
Spontaneous. The most common activities on mobile devices are much more likely to be unplanned, spur-of-the- moment interactions.
Simultaneous. Increasingly, people interact with multiple devices during the course of the day, often at the same time. In such situations, at least one of the devices is almost certainly a phone or tablet.
Actionable. A Nielsen/Google joint study found that 3Out of 4 searches on a mobile device lead directly to a visit, call, or purchase. 41% lead to a conversion, and 55% of those conversions happen within 1 hour. Mobile users are disproportionately looking for information upon which they’ll act quickly.
on “found time.” Mobile interactions often happen in situations where users previously couldn’t be informed, connected, entertained, or productive. Users go online with their phones while waiting, on-the-go, away from other devices, or In physical or social contexts that push users toward short, partial-attention interactions.
Secondly we don’t just mobilize- mobile optimize: Because one size may not it all, being leader on mobile is about more than just mobilization. Mobilization means adapting existing websites and strategies to fit mobile devices. Often, the more strategic approach is mobile optimization – crafting strategies, content, and experiences that are uniquely meaningful and effective on mobile devices.
Thirdly we use technology that would get you to market, not technology that would get in your way: Because of the complexity and rapid pace of change in mobile technologies, those with the message – including content creators, strategists, and marketers – have been powerless to get that message on mobile channels on their own. Instead, they’re reliant on IT staff, developers with very specific (and expensive) mobile expertise, or outside vendors. Recently, new tools have emerged that allow non-technical business people to quickly and easily create and update media-rich, mobile-optimized websites and apps on their own. Such tools allow much faster time to market, and more nimble responses to the market. Content creators can now quickly launch timely mobile email campaigns, or ensure that mobile sites and apps can be updated at a moment’s notice, all without the help of developer or IT resources.
Finally we go native .A 2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps. This percentage is growing year by year. What’s more, users’ engagement with native apps (measured by how often they use the apps over time) has also been increasing. It’s easy to see why. Native apps offer high-touch abilities such as push notifications, access to advanced device capabilities, live widgets on Android home screens, and deep integration with the user’s personal data. For these and other reasons, our mobile audience is choosing to spend their time in native apps. If we want to reach them most effectively, native apps need to be part of our mobile strategy.